Credit limit & Cash limits are assigned to the cardholder based on the internal parameters of BOBCards, the credit history with the credit bureaus etc. & the same is communicated at the time of issuance of card. On periodic review of the card account, the company reserved the right to allow the customer to continue with the same/reduced limit. Customers seeking to have their limits enhanced can do so by writing to BOBCards and providing documents as required. The company at its sole discretions may/may not increase the limit without assigning any reasons / clarifications.